Wednesday, October 06, 2010 1pm-2pm Building Your Organization's Share of Mind & Heart: Fundamentals of Nonprofit MarketingLearn how to advance your organization's mission and brand with this practical overview of what marketing is and how it can be applied in a nonprofit.Webinar content includes:• Understanding your "stakeholders" and "brand" in the competitive marketplace• Applying the marketing mix• Insight into why your marketing must be different, yet similar• What's involved in a marketing plan.Sybil F. Stershic, president of Quality Service Marketing, is a marketing and organizational advisor with more than 30 years of experience helping service providers strengthen employee and customer relationships. A leading authority on engaging employees through internal marketing, she is the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care and the Quality Service Marketing blog. Location:Webinar Directions:The week of the webinar MANY will send all participants log in information and directions.
Building Your Organization's Share of Mind & Heart: Fundamentals of Nonprofit MarketingLearn how to advance your organization's mission and brand with this practical overview of what marketing is and how it can be applied in a nonprofit.Webinar content includes:• Understanding your "stakeholders" and "brand" in the competitive marketplace• Applying the marketing mix• Insight into why your marketing must be different, yet similar• What's involved in a marketing plan.Sybil F. Stershic, president of Quality Service Marketing, is a marketing and organizational advisor with more than 30 years of experience helping service providers strengthen employee and customer relationships. A leading authority on engaging employees through internal marketing, she is the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care and the Quality Service Marketing blog.
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